Starbucks is planning to cut its food and beverage offerings by 30 per cent over the course of this year, aiming to simplify operations and speed up service.
It’s not yet clear what items will be taken off the menu, but in a conference call with investors on Tuesday, chairman and CEO Brian Niccol said that dialing back the menu would free the coffee giant up to ensure they have “the right food offerings in the morning.”
“And then, also, we’re looking at how do we provide the right kind of snack/food offerings as you get further into the day,” he said, according to a transcription of the meeting reported by Fortune.
Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months, to make ordering options clearer and make it easier to shift its offerings depending on the time of day, Niccol said.
A spokesperson for Starbucks Canada said they are also planning to deploy digital menu boards in Canada across newly opened company-owned stores, beginning this year.